The techniques of being an Internet visionary are just like those of lower-tech fortunetellers through the ages. A technological visionary must tell people what they want to hear, because your company's stock won't rise if you spout an unpopular vision to analysts.
Most visions of extraterrestrial life are actually steeped in human hubris. The fictional extraterrestrials of 'Star Trek' or a hundred other space operas are less alien than many of my neighbors. And funny, the ones running the place are mostly WASPish men.
Our goal was to show people a vision of food they hadn't seen before. So, I had this idea of... let's cut all these things in half, and show a picture of the food in the pan, in the oven.
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