Eric Ries Quotes

Quotes about:

• Don’t be in a rush to get big. Be in a rush to have a great product.

  Eric Ries

  Motivational, Success, Creating

  FaceBook post by Eric Ries from Aug 14, 2011

  69 Copy quote

• The only way to win is to learn faster than anyone else.

  Eric Ries

  Winning, Way, Faster

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.111, Crown Business

  50 Copy quote

• Learning is the essential unit of progress for startups.

  Eric Ries

  Progress, Essentials, Units

  5 Copy quote

• The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

  Eric Ries

  Team, Effort, Minimum

  46 Copy quote

• We must learn what customers really want, not what they say they want or what we think they should want.

  Eric Ries

  Inspiring, Thinking, Want

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.38, Crown Business

  13 Copy quote

• What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.

  Eric Ries

  Successful, Entrepreneur, Tools

  FaceBook post by Eric Ries from Dec 08, 2016

  36 Copy quote

• If you cannot fail, you cannot learn.

  Eric Ries

  Failing, Ifs

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.50, Crown Business

  10 Copy quote

• A pivot is a change in strategy without a change in vision.

  Eric Ries

  Entrepreneur, Vision, Strategy

  Eric Ries (2017). “The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth”, p.108, Currency

  14 Copy quote

• If we do not know who the customer is, we do not know what quality is.

  Eric Ries

  Quality, Customers, Knows

  FaceBook post by Eric Ries from Sep 15, 2011

  24 Copy quote

• The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly as possible. In other words, the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.

  Eric Ries

  Ambition, Goal, Vision

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.20, Crown Business

  5 Copy quote

• A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

  Eric Ries

  Institutions, Extremes, New Products

  "What is a startup?". www.startuplessonslearned.com. June 21, 2010.

  30 Copy quote

• Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

  Eric Ries

  World, Chance, Institutions

  35 Copy quote

• Better to have bad news that's true than good news we made up

  Eric Ries

  News, Made, Good News

  6 Copy quote

• Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.

  Eric Ries

  Mean, Unpredictable Things, Innovation

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.31, Crown Business

  20 Copy quote

• As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.

  Eric Ries

  Simple, Effort, Doe

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.110, Crown Business

  19 Copy quote

• In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.

  Eric Ries

  Beautiful, Opportunity, Growth

  56 Copy quote

• Reading is good, action is better.

  Eric Ries

  Reading, Action, Good Actions

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.285, Crown Business

  18 Copy quote

• Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.

  Eric Ries

  People, Psychology, Want

  18 Copy quote

• In a startup, both the problem and solution are unknown.

  Eric Ries

  Problem, Problems And Solutions, Solutions

  16 Copy quote

• This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.

  Eric Ries

  Important, Lessons, Scientific Method

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.56, Crown Business

  6 Copy quote

• Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.

  Eric Ries

  Organization, Creating, Three

  12 Copy quote

• Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.

  Eric Ries

  Creating, Kind, Entrepreneurship

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.35, Crown Business

  17 Copy quote

• By the time that product is ready to be distributed widely, it will already have established customers.

  Eric Ries

  Ready, Customers, Products

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.64, Crown Business

  5 Copy quote

• I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

  Eric Ries

  Running, Entrepreneur, Effort

  11 Copy quote

• The biggest start-up successes - from Henry Ford to Bill Gates to Mark Zuckerberg - were pioneered by people from solidly middle-class backgrounds. These founders were not wealthy when they began. They were hungry for success, but knew they had a solid support system to fall back on if they failed.

  Eric Ries

  Fall, Zuckerberg, Class

  11 Copy quote

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