Howard Schultz Quotes About Branding

Quotes about: Branding

• Customers must recognize that you stand for something.

  Howard Schultz

  Branding, Stand For Something, Customers

• In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

  Howard Schultz

  Powerful, Real, Heart

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

• Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

  Howard Schultz

  Inspirational, Inspiring, Real

• Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

  Howard Schultz

  Believe, People, Loyal

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

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