What I most identify with is effortless fashion, looking as if someone's not put a lot of effort into their look.
The thing about fashion - it's like ducks going quack, quack quack. It's being dictated from above, and it just makes me want to rebel against it.
I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.
I feel that women have been neglected, unnecessarily neglected and mistreated personally by the fashion industry and shapewear in that entire category was a definite place that we were neglected.
I'd never worked in fashion or retail. I just needed an undergarment that didn't exist.
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