I think part of my success as an editor came from never worrying about a fact, a cause, an atmosphere. It was me—projecting to the public. That was my job. I think I always had a perfectly clear view of what was possible for the public. Give ‘em what they never knew they wanted.
Don't look back. Just go ahead. Give ideas away. Under every idea there's a new idea waiting to be born.
You're not supposed to give people what they want, you're supposed to give them what they don't know that they want yet.
I think i always had a perfectly clear view of what was possible for the public. "Give'em what they never knew they wanted".
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