Edward de Bono Quotes - Page 2

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The image that concerns most people is the reflection they see in other people's minds.

Edward de Bono

Reflection, People, Mind

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What is urgent will always take precedence over what is important.

Edward de Bono

Important, Urgent, Precedence

Edward de Bono (2017). “Future Positive”, p.196, Random House

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The analysis of data will not by itself produce new ideas.

Edward de Bono

Data, Ideas, Analysis

Edward De Bono (1991). “I Am Right, You are Wrong: From this to the New Renaissance : from Rock Logic to Water Logic”, Penguin Group USA

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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.

Edward de Bono

Believe, Thinking, Play

Edward de Bono (2017). “Six Thinking Hats”, p.106, Penguin UK

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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.

Edward de Bono

Thinking, Perception, Brain

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Unhappiness is best defined as the difference between our talents and our expectations.

Edward de Bono

Happiness, Positive Attitude, Differences

In Observer 12 June 1977

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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.

Edward de Bono

Communication, Ignorance, Perception

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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.

Edward de Bono

Believe, School, Data

Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins

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You can't dig a different hole by digging the same one deeper.

Edward de Bono

Mentor, Different, Digging

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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

Edward de Bono

Marriage, Intelligent, Thinking

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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.

Edward de Bono

Real, People, Enough

Edward de Bono (2017). “I Am Right, You Are Wrong”, p.235, Penguin UK

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Effectiveness without values is a tool without a purpose.

Edward de Bono

Effectiveness, Tools, Purpose

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You can analyse the past, but you have to design the future

Edward de Bono

Past, Design, Decision

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(...) being right all the time acquires a huge importance in education, and there is this terror of being wrong. The ego is so tied to being right that later on in life you are reluctant to accept that you are ever wrong, because you are defending not the idea but your self-esteem. (...) this terror of being wrong means that people have enormous difficulties in changing ideas.

Edward de Bono

Real, Self Esteem, Mean

Edward De Bono (1972). “PO: a device for successful thinking”

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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.

Edward de Bono

Successful, Mad, Growth

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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.

Edward de Bono

Knowing, Decision, Judgement

Edward de Bono (2017). “Simplicity”, p.30, Penguin UK

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The winner is the chef who takes the same ingredients as everyone else and produces the best results.

Edward de Bono

Inspirational, Motivational, Business

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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.

Edward de Bono

Mean, Doe, Alternatives

"Six Thinking Hats". Book by Edward de Bono, 1985.

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Argument is meant to reveal the truth, not to create it.

Edward de Bono

Learning, Knowledge, Management

Edward De Bono (1991). “I Am Right, You are Wrong: From this to the New Renaissance : from Rock Logic to Water Logic”, Penguin Group USA

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If you do not design the future, someone or something else will design it for you.

Edward de Bono

Future, Design, Ifs

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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.

Edward de Bono

Business, Way Forward, Design

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Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

Edward de Bono

Hope, Fun, Creativity

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There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.

Edward de Bono

Thinking, Media, Information

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Creativity makes life more fun and more interesting.

Edward de Bono

Fun, Creativity, Interesting

Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins

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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.

Edward de Bono

Thinking, Skills, Should

Edward De Bono (2006). “De Bono's Thinking Course”, p.123, Pearson Education

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Born: May 19, 1933
Occupation: Physician
Cite this Page: Citation

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