Creating Lovemarks is all about the ability to understand consumers’ dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.
Everyone wants a conversation. They want inspiration. Inspire people with your website. Don’t just interrupt, but interact. Asking about Return on Investment is the wrong question today. You should be asking about Return on Involvement.
Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.
We're in the age of the idea. The organization that can develop a culture of creativity and idea generation will be the winners.
By building respect and inspiring love business can move the world.
The Web is functionally fantastic, but it's a tool. A terrific place to present information but not, at this stage, a tenably emotional location.
In my 35 years in business I have always trusted my emotions. I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers.
When people know what you want, they will give it to you.
Ideas are the currency of the future,
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