Philip Kotler Quotes About Today

Quotes about: Today

• Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

  Philip Kotler

  Smart, Use, Benefits

  Philip Kotler (2012). “Kotler On Marketing”, p.141, Simon and Schuster

• Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

  Philip Kotler

  Responsibility, Past, Years

  Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (2010). “Marketing 3.0: From Products to Customers to the Human Spirit”, p.11, John Wiley & Sons

• Today you have to run faster to stay in place.

  Philip Kotler

  Running, Today, Faster

• I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

  Philip Kotler

  Psychology, Marketing, Today

  Source: bobmorris.biz

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