Going to radio with a rap record prior to going to the consumer is like having no foreplay with your girlfriend.
Hip-hop had become overly aspirational and shiny, full of vivid technicolors. Cosmetic fronting was not part of the ethos of our get down. Our get down was more blue collar. Our aspirations were to shine a light on the plight and experience of the inner cities of America.
I don't typically do what you're supposed to do. I focus on what I should do.
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