Leo Burnett Quotes About Advertising

Quotes about: Advertising

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  Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

  Leo Burnett

  Creativity, Bad Ass, Thinking

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

  Leo Burnett

  Inspirational, Fun, Creativity

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

  Leo Burnett

  Heart, Ink And Paper, Advertising

• Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

  Leo Burnett

  Inspirational, Success, Fun

• I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

  Leo Burnett

  Business, Believe, People

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

  Leo Burnett

  Writing, Speech, Advertising

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency

  Leo Burnett

  Believe, Successful, Agency

• The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

  Leo Burnett

  New Relationship, Design, Secret

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

  Leo Burnett

  Educational, Thinking, People

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• A good ad which is not run never produces sales.

  Leo Burnett

  Running, Motivational Sales, Inspirational Sales

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

  Leo Burnett

  Humorous, Writing, Trying

• Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

  Leo Burnett

  Business, People, Advertising

• The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

  Leo Burnett

  Educational, Organization, Marketing

• The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

  Leo Burnett

  Opinion, Advertising, Economy

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• Don’t tell me how good you make it; tell me how good it makes me when I use it.

  Leo Burnett

  Creative, Marketing, Use

• A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

  Leo Burnett

  Ideas, Important, Today

  "Street-Smart Advertising: How to Win the Battle of the Buzz" by Margo Berman, (p. 95), 2006.

• I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

  Leo Burnett

  Business, Boss, Trying

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

  Leo Burnett

  Educational, Advertising Business, Want

• Plan the sale when you plan the ad

  Leo Burnett

  Advertising, Plans, Ads

• Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

  Leo Burnett

  Responsibility, Gears, Advertising

• Regardless of the moral issue, dishonesty in advertising has proved very unprofitable

  Leo Burnett

  Honesty, Issues, Moral

• Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

  Leo Burnett

  Irritation, Confusion, Noses

• There is no such thing as a permanent advertising success.

  Leo Burnett

  Advertising, Economy, Permanent

• I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

  Leo Burnett

  Clients, Advertising, Economy

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• Good advertising is a happy wedding of words and pictures, not a contest between them.

  Leo Burnett

  Advertising, Contests

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