Leo Burnett Quotes About Writing

Quotes about: Writing

• I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

  Leo Burnett

  Writing, Speech, Advertising

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

  Leo Burnett

  Humorous, Writing, Trying

• If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.

  Leo Burnett

  Educational, Writing, Turns

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

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