Martin Sorrell Quotes - Page 2

Quotes about:

• When you go back to the above names it was a very much narrower situation - the alternatives were far fewer. Today there is much more competition for the 'hero stakes'! And if you think about all the alternatives you have today to spend your time on, the pool of heroes is much broader. It was very much less back then.

  Martin Sorrell

  Hero, Thinking, Names

  Source: www.formula1.com

  4 Copy quote

• In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as a complete entertainment event, on and off track.

  Martin Sorrell

  Thinking, Views, Track

  Source: www.formula1.com

  7 Copy quote

• I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then.

  Martin Sorrell

  Bags, Formulas, Jackie

  Source: www.formula1.com

  6 Copy quote

• I recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so on. He enjoys it - he's been doing it for such a long time. He has an entrenched position. The truth be known, he is unique, right?

  Martin Sorrell

  Running, Unique, Europe

  Source: www.formula1.com

  4 Copy quote

• Virtual Reality for Formula One could be fantastic - driving the car!

  Martin Sorrell

  Reality, Car, Driving

  Source: www.formula1.com

  4 Copy quote

• F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.

  Martin Sorrell

  Fighting, Differences, People

  Source: www.formula1.com

  4 Copy quote

• Monaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.

  Martin Sorrell

  Optimistic, Race, Numbers

  Source: www.formula1.com

  4 Copy quote

• One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!

  Martin Sorrell

  Optimistic, Race, Competition

  Source: www.formula1.com

  5 Copy quote

• Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could be. Could it be improved? I'm sure it could. But all I can say is, it seems to do pretty well.

  Martin Sorrell

  Running, Interesting, Doe

  Source: www.formula1.com

  4 Copy quote

• Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.

  Martin Sorrell

  Reading, Space, Media

  Source: www.formula1.com

  8 Copy quote

• What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more exciting it is... the more volatile in the sense of results. If you have just one winner continuously it dulls the enthusiasm.

  Martin Sorrell

  Sports, Want, Enthusiasm

  Source: www.formula1.com

  4 Copy quote

• Just take the lack of presence of F1 in the United States. In theory - and logically - you would have an East Coast Grand Prix, a West Coast Grand Prix, and I think you should have a street race in Detroit - it is still the motor capital of the US. You stay in the US for four weeks and could have two to three races, certainly two.

  Martin Sorrell

  Thinking, Race, Should Have

  Source: www.formula1.com

  4 Copy quote

• Formula One is not just multinationals. It's also about national players wanting to get global coverage.

  Martin Sorrell

  Player, Formulas, Coverage

  Source: www.formula1.com

  4 Copy quote

• In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.

  Martin Sorrell

  Powerful, Interesting, Events

  Source: www.formula1.com

  4 Copy quote

• If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.

  Martin Sorrell

  Powerful, Yield, Years

  Source: www.formula1.com

  6 Copy quote

• If you look at the rights situation - what media companies pay - then you see that the rights prices continue to rise for powerful sports. Now what does that tell you? It tells you that the demand amongst global and local sponsors for these kinds of sports is immense, even if there is controversy attached to them like FIFA - who would definitely be number one on that list, though F1 has also been somewhat controversial.

  Martin Sorrell

  Sports, Powerful, Rights

  Source: www.formula1.com

  4 Copy quote

• Despite streaming, despite the rise of tablets and smartphones - all the implications which in theory would make linear TV less important - live sporting events are extremely powerful. But it's not the event alone - it's also what's surrounding it.

  Martin Sorrell

  Powerful, Smartphones, Important

  Source: www.formula1.com

  4 Copy quote

• In the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft from the surface of Mars, walked in space and looked down into deep space and got terrified, with the headphones and the goggles.

  Martin Sorrell

  Space, Car, Goggles

  Source: www.formula1.com

  4 Copy quote

• And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer is much better than it ever was. The product is simply better.

  Martin Sorrell

  Technology, Sky, Quality

  Source: www.formula1.com

  4 Copy quote

• The world is changing. And a lot of people in Formula One are starting to understand this.

  Martin Sorrell

  People, World, Starting

  Source: www.formula1.com

  4 Copy quote

• The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately.

  Martin Sorrell

  Gone, Lasts, Crap

  Source: www.formula1.com

  4 Copy quote

• [Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.

  Martin Sorrell

  Safety, Racing, Different

  Source: www.formula1.com

  4 Copy quote

• What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.

  Martin Sorrell

  Race, People, Track

  Source: www.formula1.com

  4 Copy quote

• If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.

  Martin Sorrell

  Team, Target Market, Sponsors

  Source: www.formula1.com

  4 Copy quote

• Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!

  Martin Sorrell

  Senior, Reality, Tv Shows

  Source: www.formula1.com

  4 Copy quote

Page 2 of 3

First

← Prev

1

2

3

Next →

• facebook
• twitter
• googleplus
• email
• linkedin