Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.
Ask yourself this question CONSTANTLY: where can I add the most value to what matters most to me and the people who care about me?
Your excuses will never be as good as the story of how you got it done.
Your day is your week is your month is your year.
The goal isn't more money. The goal is living life on your terms.
Own your words. Your words are the maps to your intentions.
Fear is at the heart of most of our worst choices.
The inbox is the perfect delivery system of other people's priorities.
If you're not writing your own story, you're a character in someone else's.
Marketers need to build digital relationships and reputation before closing a sale.
Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
Social media puts the "public" into PR and the "market" into marketing.
Between your brain and your mouth (or your fingers) is magic: your power to choose what you say next. Use that magic.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
If you can't find your own center and love for yourself, nothing else works.
Tell more people that you love them.You never know how much they might need it.
Complexity serves nothing but our ego. Be able to say what you do in a way that people can understand.
To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.
Don't treat your customers like a bunch of purses and wallets.
No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.
Bravery comes when you commit to doing the work.
To truly know what works, you have to learn what doesn't work first.
Content marketing is weaponized storytelling.
If you're not on the right path, get off it.
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