Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
Social media puts the "public" into PR and the "market" into marketing.
No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.
Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
Marketers need to build digital relationships and reputation before closing a sale.
To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.
In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment
The key is, no matter what story you tell, make your buyer the hero.
If you're not on the right path, get off it.
Content marketing is weaponized storytelling.
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