If you have a lemon; make lemonade.
The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.
Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.
The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform.
I have been waiting twenty years for someone to say to me: "You have to fight fire with fire" so that I could reply, "That's funny-I always use water."
I long for the day when advertising will become a business for a grown man.
I don't know how to speak to everybody, only to somebody.
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