Howard Gossage Quotes

• The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

  Howard Gossage

  Wise, Witty, Real

  Howard Luck Gossage, Kim B. Rotzoll, Jarlath Graham, June Barrows Mussey (1986). “Is there any hope for advertising?”, Univ of Illinois Pr

  26 Copy quote

• If you have a lemon; make lemonade.

  Howard Gossage

  Fortune Cookie, Belief, Lemonade

  Howard Luck Gossage, Kim B. Rotzoll, Jarlath Graham, June Barrows Mussey (1986). “Is there any hope for advertising?”, Univ of Illinois Pr

  45 Copy quote

• I don't know how to speak to everybody, only to somebody.

  Howard Gossage

  Speak, Know How, Knows

  Howard Luck Gossage (1995). “The book of Gossage: a compilation, which includes "Is there any hope for advertising?"”

  6 Copy quote

• The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform.

  Howard Gossage

  Hunting, Space, May

  6 Copy quote

• Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

  Howard Gossage

  Powerful, Tools, Purpose

  9 Copy quote

• I have been waiting twenty years for someone to say to me: "You have to fight fire with fire" so that I could reply, "That's funny-I always use water."

  Howard Gossage

  Fighting, Fire, Years

  7 Copy quote

• I long for the day when advertising will become a business for a grown man.

  Howard Gossage

  Men, Long, Advertising

  Howard Luck Gossage (1995). “The book of Gossage: a compilation, which includes "Is there any hope for advertising?"”

  6 Copy quote

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