William McDonough Quotes - Page 2

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• Peter Drucker has pointed out that it is a manager's job to "do things right." It is an executive's job to make sure "the right things" get done. Even the most rigorous eco-efficient business paradigm does not challenge basic practices and methods: a shoe, building, factory, car, or shampoo can remain fundamentally ill-designed even as the materials and processes involved in its manufacture become more "efficient."

  William McDonough

  Jobs, Business, Practice

  William McDonough, Michael Braungart (2010). “Cradle to Cradle: Remaking the Way We Make Things”, p.76, Macmillan

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• If design is the first signal of human intention.

  William McDonough

  Design, Firsts, Intention

  "Seven Steps to Doing Good Business". www.inc.com. November 1, 1993.

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• Richard Meier told me, 'Young man, solar energy has nothing to do with architecture.'

  William McDonough

  Men, Energy, Architecture

  "Green pioneer William McDonough" by John King, www.sfgate.com. November 13, 2012.

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• Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.

  William McDonough

  Business, Mean, Effectiveness

  William McDonough, Michael Braungart (2010). “Cradle to Cradle: Remaking the Way We Make Things”, p.76, Macmillan

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• All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.

  William McDonough

  Zero, Want, Ridiculous

  Source: www.triplepundit.com

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• How do we love all the children of all species for all time?

  William McDonough

  Children, All Time, Species

  e2: The Economies of Being Environmentally Conscious, www.pbs.org. 2006.

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• It would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.

  William McDonough

  Nice, Responsibility, Ethos

  Source: www.triplepundit.com

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• The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree.

  William McDonough

  Tree, Climate, Use

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• We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions.

  William McDonough

  Home, Moon, Together We Can

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• So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want.

  William McDonough

  Mean, Mind, Doe

  Source: www.triplepundit.com

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• The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We have a carbon problem. Carbon is a material, so we have a material problem, not an energy problem.

  William McDonough

  Thinking, Energy, Problem

  Source: www.triplepundit.com

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• I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft, and exploring things.

  William McDonough

  Mind, Causes, Crafts

  Source: www.triplepundit.com

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• I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.

  William McDonough

  People, Design, Half

  Source: www.triplepundit.com

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• If you don't have an end game of something delightful, you're just moving chess pieces around.

  William McDonough

  Moving, Games, Chess Pieces

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• If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.

  William McDonough

  Zero, Blow, Dry Up

  Source: www.triplepundit.com

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• We are not a green standard, we are a quality standard. We're different, we're multi dimensional.

  William McDonough

  Quality, Different, Green

  Source: www.triplepundit.com

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• In planetary terms, we're all downstream.

  William McDonough

  Term

  William McDonough, Michael Braungart (2010). “Cradle to Cradle: Remaking the Way We Make Things”, p.127, Macmillan

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• Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system.

  William McDonough

  Tree, Atmosphere, Body

  Source: www.triplepundit.com

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• We have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said about the lead. Lead in the biosphere is not good. Carbon in the atmosphere (over natural levels) is a problem.

  William McDonough

  Atmosphere, Levels, Problem

  Source: www.triplepundit.com

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• I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting to me. It's a signal of the abundance of diversity and creative expression.

  William McDonough

  Thinking, Expression, Diversity

  Source: www.triplepundit.com

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• It's going to sound strange probably. But I really like Frank Gehry's works.

  William McDonough

  Sound, Strange, Frank

  Source: www.triplepundit.com

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• We realized we don't have an invention, that's why we gave it away.

  William McDonough

  Invention

  Source: www.triplepundit.com

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• You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.

  William McDonough

  Creative, Needs, Problem

  Source: www.triplepundit.com

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• I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.

  William McDonough

  Trying, Ordinary, Levels

  Source: www.triplepundit.com

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• This idea that things are designed to go back to nature or industry for ever which is our articulation of these two metabolisms are actually a discovery not an invention.

  William McDonough

  Discovery, Ideas, Two

  Source: www.triplepundit.com

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