If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
You must market your marketing.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
Make your marketing so useful people would pay you for it.
Smart marketing is about help not hype.
The future of marketing isn't big data, it's big understanding.
Content pays an ongoing information annuity that other forms of marketing simply do not.
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
Text is the gateway drug to real time marketing.
The goal of social media is to turn customers into a volunteer marketing army
True advocacy is born from culture, not technology or marketing.
Give yourself permission to make the story bigger.
In social media marketing, average is no longer adequate.
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