Al Ries Quotes About Marketing

Quotes about: Marketing

• A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

  Al Ries

  Business, Marketing, Looks

• Marketing is not selling. Marketing is building a brand in the mind of the prospect.

  Al Ries

  Marketing, Mind, Building

  Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

• Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

  Al Ries

  Marketing, Timing, Advertising

  Al Ries, Jack Trout (2006). “Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition”, McGraw Hill Professional

• The most powerful concept in marketing is owning a word in the prospects mind.

  Al Ries

  Powerful, Business, Marketing

• War and marketing have many similarities.

  Al Ries

  War, Marketing, Similarity

• Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

  Al Ries

  Marketing, Company, Objectives

  Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

• If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

  Al Ries

  Powerful, Marketing, World

  Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

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