Do not rush into a business just because you have the capital. You'd lose your shirt if you jump into it recklessly. Do your homework first. Study the market and look for that golden opportunity. Whatever business you choose to go into, it must be something that you can pursue with passion.
Doing business is all about providing a good product or service to your customers. A good businessman is he who knows that what is successful today may not be so tomorrow. Technology changes so fast, and so do people's needs and wants. That's why it would do well for a businessman to know how to adapt to change. He must constantly reinvent the business, or it won't last.
Every time I see a certain room to grow, or a new opportunity to advance further, I go out and take it.
This is a timely and relevant initiative. The environmental challenges facing Singapore and the region are becoming more complex. Tackling them will require inter-disciplinary approaches combined with a good understanding of science, economics and governance aspects. The NUS Bachelor of Environment programme will fill a much needed gap in the current framework. NEA is pleased to be a partner to this programme.
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John Gokongwei Business magnate
