Type is saying things to us all the time. Typefaces express a mood, an atmosphere. They give words a certain coloring.
Graphic Design is the communication framework through which these messages about what the world is now, and what we should aspire to. It's the way they reach us. The designer has an enormous responsibility. Those are the people, you know, putting their wires into our heads.
As we move into the 21st century, it becomes ever clearer that the ultimate, most intimate territory for design is not electronics, or interiors, or furniture, or the Web. It's us-our own living, breathing, biological selves. ... the personal makeover has become our most fundamental design task.
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