Mark Schaefer Quotes

• You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media

  Mark Schaefer

  Winning, Media, Mind

  54 Copy quote

• Power doesn't come from CONTENT, power comes from content that MOVES.

  Mark Schaefer

  Moving, Social Media

  Twitter post from Sep 22, 2015

  15 Copy quote

• Content is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits.

  Mark Schaefer

  New Relationship, Benefits, Social Media

  Mark Schaefer (2012). “The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time”, p.16, McGraw Hill Professional

  13 Copy quote

• The key to finding your remarkability is to think about what makes you surprising, interesting, or novel.

  Mark Schaefer

  Thinking, Keys, Interesting

  10 Copy quote

• We are on the cusp of a marketing revolution. And it's being led by YOU.

  Mark Schaefer

  Book, Marketing, Revolution

  6 Copy quote

• Content has no economic value unless it's shared and it's acted on.

  Mark Schaefer

  Economic Value, Economic, Values

  5 Copy quote

• You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,’ so we need to be everywhere but we need to continue to surprise and delight our customers in a relevant and consistent way wherever they are.

  Mark Schaefer

  Ubiquity, Needs, Delight

  7 Copy quote

• If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding.

  Mark Schaefer

  Moving, Marketing, Succeed

  9 Copy quote

• You can't fake authenticity.

  Mark Schaefer

  Fake, Marketing, Helpful

  Mark Schaefer (2014). “The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time”, p.77, McGraw Hill Professional

  5 Copy quote

• You cannot be to wedded to your past accomplishments.

  Mark Schaefer

  Past, Accomplishment, Your Past

  4 Copy quote

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