Frances Allen Quotes

• You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.

  Frances Allen

  Mean, Organization, People

  "The CMO.com Interview: Frances Allen, Chief Brand Officer, Denny’s". Interview with Giselle Abramovich, www.foxbusiness.com. March 4, 2016.

  7 Copy quote

• Social media is that daily feed that reminds people that you exist and it has to be as transparent and true as everything else you do, or people will call you out on it.

  Frances Allen

  Media, People, Marketing

  10 Copy quote

• You need to hire and develop great people. You need to set the vision and trust them to do the right thing. You need to let go of control. That's wonderful for all involved because you're empowering and trusting your people to do what's right for the brand.

  Frances Allen

  Letting Go, People, Empowering

  "The CMO.com Interview: Frances Allen, Chief Brand Officer, Denny’s". Interview with Giselle Abramovich, www.foxbusiness.com. March 4, 2016.

  10 Copy quote

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