Ricky Van Veen Quotes

• I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them.

  Ricky Van Veen

  Mistake, Thinking, Target Audience

  6 Copy quote

• Smaller stuff tends to get shared more frequently.

  Ricky Van Veen

  Stuff

  4 Copy quote

• National Lampoon lost its audience when it went from monthly magazine to bimonthly to quarterly to annual to just making movies.

  Ricky Van Veen

  Magazines, Lost, National Lampoon

  4 Copy quote

• Viral videos arent just about being funny. Theyre about identity creation.

  Ricky Van Veen

  Identity, Video, Creation

  5 Copy quote

• Notional is a production company with the DNA of an Internet company that makes content for everything.

  Ricky Van Veen

  Dna, Internet, Company

  "Ricky Van Veen Dishes On Notional, Silverman and Wintour's Daughter" by Erin Carlson, www.businessinsider.com. November 25, 2009.

  4 Copy quote

• If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.

  Ricky Van Veen

  Long, Watches, Want

  4 Copy quote

• On the Web you have to sum up what your piece of content is in one link or nobody is going to watch it. That's the same thing I've been hearing from TV executives - is we need a program that you can have on the side of a bus and someone can watch it go by and get what the show is and want to watch it.

  Ricky Van Veen

  Watches, Needs, Pieces

  4 Copy quote

• All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.

  Ricky Van Veen

  Fans, Halos, Video

  4 Copy quote

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