Probably one of the reasons I don't work in the mainstream anymore is that I'm only interested in making the stuff I want to make
I wanted to see how fast you can go before it becomes nonsensical, a mess.
Lead generation excels when a campaign is looking to capture a piece of factual intelligence that could never be modelled or predicted through profiling and sophisticated propensity algorithms.
I listen to a piece of music and really get inside it and let it suggest a little universe to create.
I feel like each time I do something I want it to be more and more recognizable that it's me so, by the time I do a film, my films will be as recognizable as someone like David Lynch or someone who's got their own thing going on.
It's hard enough to make a film without everyone saying, "Hang on, is this version as good as the one Kubrick would have made?" In peoples' minds they'll always think if Kubrick had done it it would be so much better. You don't need that extra stress.
I love hip-hop videos. It was not meant as disrespect. I used to watch those videos and think, "Are these guys kidding? They've got to be kidding!" But they're not and that in itself is what makes them good.
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