To 'coach' comes from the physical horse-and-buggy coach, referring to something that gets someone from where they are now to where they want to be. You help someone get from where they are to where they want to be.
Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics.
Every study that's been done on email marketing has shown that increased frequency brings better results. If you're only emailing somebody once a month, they'll forget you.
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