Tim Wu Quotes About Advertising

Quotes about: Advertising

• I wish more of the web had stayed nonprofit. But the advertising model took over and I think has delivered us to where we are, along with the development of content, which is designed to do nothing else but make you click on it or share it. And I think it's kind of a low goal for content, and I think that's taken us to our current abyss.

  Tim Wu

  Taken, Thinking, Goal

  Source: www.npr.org

• Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.

  Tim Wu

  Zuckerberg, Google, Way

  Source: www.npr.org

• I think Google is the most successful attention merchant - profitable attention merchant in the history of the world, most successful advertising-only based company - most profitable. They started a very idealistic, beautiful company in many ways, but they didn't have a business model.

  Tim Wu

  Beautiful, Successful, Thinking

  "How Free Web Content Traps People In An Abyss Of Ads And Clickbait". "Fresh Air" with Terry Gross, www.npr.org. October 17, 2016.

• You know, it's so funny that the internet's become a series of traps where you do sort of innocent things like give your name or address or indicate a preference, I like this thing, and then therefore you open yourself up to a deluge of advertising based on those stated preferences.

  Tim Wu

  Names, Giving, Addresses

  "How Free Web Content Traps People In An Abyss Of Ads And Clickbait". "Fresh Air" with Terry Gross, wjsu.org. October 17, 2016.

• The most interesting thing about Google is its founders hated advertising.

  Tim Wu

  Interesting, Google, Advertising

  Source: www.npr.org

• The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful.

  Tim Wu

  Beautiful, People, Holy Grail

  "How Free Web Content Traps People In An Abyss Of Ads And Clickbait". "Fresh Air" with Terry Gross, wncw.org. October 17, 2016.

• Advertising always corrupts the goal of the search engine, which is to try to give you the most important stuff, not the stuff someone paid there to be there.

  Tim Wu

  Goal, Giving, Trying

  Source: www.npr.org

• One thing I'll say about Hitler that many people don't realize - and I don't mean to besmirch the industry - but he did get his start, not only as an artist, but as an advertising man writing art for advertisements.

  Tim Wu

  Art, Writing, Mean

  "How Free Web Content Traps People In An Abyss Of Ads And Clickbait". "Fresh Air" with Terry Gross, ypradio.org. October 17, 2016.

• I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.

  Tim Wu

  Thinking, People, Google

  Source: www.npr.org

• More than anyone else, Adolf Hitler completely understood the union between government propaganda and between - and advertising, that they were in some ways the same thing.

  Tim Wu

  Government, Unions, Way

  Source: www.npr.org

• When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking for a car or not. So Google promised that mental state, and then were able to prove that delivering the message at the exact right moment would make someone click on something. So they pioneered the idea that advertising could be profitable on the internet, that a specific, very micromental state could be targeted. And they established the primacy of the click, which has haunted us ever since.

  Tim Wu

  Thinking, Ideas, Car

  Source: www.npr.org

• In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.

  Tim Wu

  War, Army, Government

  Source: www.npr.org

• If you have a weakness for furry slippers or something, you might end up with that kind of advertising. It's a very complicated algorithmic decision. There's no one dude who's deciding what ads are going with things, and it's very individualized also. And that's the idea of collecting information is that in theory, you're showing people things that they should want to see or for which they are a good target. So, no, there's no master person.

  Tim Wu

  Ideas, People, Decision

  Source: www.npr.org

• Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit. And I think it's really important, therefore, that some of the revolts that are undergoing right now, you know, whether it's ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.

  Tim Wu

  Thinking, People, Important

  Source: www.npr.org

• Wikipedia, a nonprofit, is an enormously popular website but has managed to operate without advertising. And, you know, maybe it's a little simpler than Google and YouTube, but it does show there's another way.

  Tim Wu

  Google, Wikipedia, Doe

  Source: www.npr.org

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