A brand is a voice and a product is a souvenir.
Every time we share something rather than own it ourselves, we reduce the stress on the planet. That could make the critical difference as the global population continues to grow.
A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these choices. I call this emerging model The Mesh.
The Mesh is reshaping how we go to market, who we partner with and how we invite participation and engage new customers. . . . If you embrace the Mesh youll discover how your business can inspire customers in a world where access trumps ownership.
When what you do and care about is aligned with what the market wants and cares about, you've created a recipe for career success.
Insurance and funding traditionally drive capital investment. But in a world based on access, not ownership, the duration, value, cost and extent of financial services is distinctly different.
Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.
Access to goods, services & talent triumphs over ownership
I really like Kickstarter because you don't have to be a Medici to fund the arts and sciences or to get behind a big idea or a person that sparks your imagination. It's a type of microfunding directed toward creators.
Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels.
Our ever-present mobile devices provide the immediate and convenient information necessary to make sharing things truly irresistible.
The Mesh difference is that with GPS-enabled mobile Web devices and social networks, physical goods are now easily located in space and time.
Cities are platforms for sharing.
At the global level, there are a growing number of city-based bike-sharing programs that take advantage of mobile devices to reserve your bike, keep track of it, and collect data that helps to improve the service.
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