We don't know where the markets are going....we have to observe what's going down, see the trends, look at every vibration on the market, prepare the technology and jump when consumers start to think one way or the other
The most interesting information I can have about a competitor is the cost.
Business is tough; you need tough guys.
I always loved cars. I don't know why, I can't explain it to you. It has always been with me.
To face deflation, you have to have people accepting it and not reacting to it.
As the CEO, I have to take care of the short term, mid term and the long term.
When the CEO makes a decision, people don't come back on it.
Profit is the most global aspect of a business, and it is cross-functional.
It would be easier to make money in other sectors, but since I was a kid, I liked cars.
When you're C.E.O., you have to have two conditions: first, shareholders need to trust you and want you to head your company. The second is that you need to feel the motivation to do the job. So, as long as both are reunited, you continue to do the job. And today, they are reunited.
People will always challenge you on an idea as long as it has not been concretized by somebody else.
I approve designs not because I think I am more gifted or somebody who can see ahead three or four years from now, but just to make sure that the design is a logical, rational decision, taken after analyzing pros and cons.
You have to listen to the people who have a negative opinion as well as those who have positive opinion. Just to make sure that you are blending all these opinions in your mind before a decision is made.
Every single time you make a merger, somebody is losing his identity. And saying something different is just rubbish.
Regulations about environments are going to get tougher and tougher.
I mean, when you're a pioneer and you are at the forefront of an offensive, you're going to be the most optimistic person.
I'm the C.E.O., nominated by the shareholders. If they're not happy, I have to take the consequences.
The time is right for electric cars - in fact the time is critical.
In most companies people make a specific contribution to the company in their function. But it is not expressed in terms of profit, only in terms of performing their function better.
If guys try to make a bigger company for the sake of size, they don't create value in most cases.
Electric cars are going to be very important for urban transportation.
I think the new generation is much more demanding about respect for the environment than we have ever imagined.
At the age of 20 I bought a used Fiat 127. This was the only one I could afford!
Is Europe going to be breaking? I don't think so. I think the euro will stay. I think at the end of the day Europeans will find the solutions in order to hold Europe together.
I have my family, my children - I have a lot of outside activities.
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