Curtis Hanson Quotes About Marketing

Quotes about: Marketing

• The bigger problem still is that it determines in many ways what movies get made in the first place. Because as sources of finance are considering a project, they ask themselves, "Does this lend itself to a simplistic marketing approach which will guarantee a big opening weekend?" As a movie-goer, I think that's tragic, because when you look back at those movies that made us fall in love with movies in the first place, most of them were not high-concept, and most of them would not have "won their weekend."

  Curtis Hanson

  Falling In Love, Weekend, Thinking

  Source: www.avclub.com

• I don't think of the marketplace as teen-oriented or teen-dominated. I think of it as dominated by high-concept, in marketing especially.

  Curtis Hanson

  Thinking, Marketing, Marketplace

  Source: www.avclub.com

• Consequently, pictures are aimed at certain audiences, whether it be a teen comedy or an action movie or whatever. It's unfortunate, because while it may lead to big opening grosses, a lot of pictures that are a little different and don't fit so neatly into either a niche market or a high-concept marketing approach can get lost in the shuffle. That's one unfortunate thing.

  Curtis Hanson

  Unfortunate Things, Marketing, Different

  Source: www.avclub.com

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