Charlene Li Quotes About Marketing

• Twitter is not a technology. It's a conversation and it's happening with or without you.

  Charlene Li

  Technology, Marketing, Conversation

• We're all learning here; the best listeners will end up the smartest.

  Charlene Li

  Marketing, Ends, Listeners

• Companies need connections to their markets to create long-term loyalty.

  Charlene Li

  Loyalty, Long, Marketing

  Charlene Li, Josh Bernoff (2011). “Groundswell: Winning in a World Transformed by Social Technologies”, p.278, Harvard Business Press

• Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.

  Charlene Li

  Creating, Media, Organization

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• email
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• facebook
• twitter
• googleplus
• email
• linkedin