The company was actually founded on creating earnings opportunities for women, even before it went into skincare, lipstick, and fragrance. The founding Avon principle, before women could vote and when basically only men were working, was to allow women to get out of their homes and to create an entrepreneurship opportunity for them.
Women like to use products that other women say work. The Internet will be a big opportunity, but you cant smell a fragrance there yet.
China is going to be one of Avon's largest market opportunities. It has a large geographic expanse, with hundreds of thousands of women in small villages really striving to make an earnings opportunity for themselves.
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