Paul Gillin Quotes

• Transparency may be the most disruptive and far-reaching innovation to come out of social media.

  Paul Gillin

  Media, Innovation, May

  Paul Gillin, Geoffrey A. Moore (2009). “The New Influencers: A Marketer's Guide to the New Social Media”, p.24, Linden Publishing

  25 Copy quote

• When you say ROI, do you mean return on investment or risk of inaction.

  Paul Gillin

  Mean, Risk, Roi

  13 Copy quote

• Think like a customer

  Paul Gillin

  Thinking, Design, Marketing

  4 Copy quote

• Corporations must answer questions about why they should be in the blogosphere. Small Businesses need to answer questions about why they shouldn't.

  Paul Gillin

  Marketing, Corporations, Needs

  Paul Gillin, Geoffrey A. Moore (2009). “The New Influencers: A Marketer's Guide to the New Social Media”, p.115, Linden Publishing

  4 Copy quote

• By creating compelling content, you can become a celebrity.

  Paul Gillin

  Inspirational, Creating, Social Media

  4 Copy quote

• Surely, that's what interns were invented for?

  Paul Gillin

  Social Media

  4 Copy quote

• Data quality is corporate America's dirty little secret.

  Paul Gillin

  Dirty, Data, America

  4 Copy quote

• For corporate marketers pod-casting is low hanging fruit.

  Paul Gillin

  Marketing, Casting, Fruit

  Paul Gillin, Geoffrey A. Moore (2009). “The New Influencers: A Marketer's Guide to the New Social Media”, p.156, Linden Publishing

  4 Copy quote

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