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  • The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.

    Marshall McLuhan
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    "Marshall McLuhan, Author, Dies; Declared 'Medium Is the Message'" by Alden Whitman, "The New York Times", January 1, 1981.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film. - Marshall McLuhan
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