Books are special, books are the way we talk to generations that have not turned up yet. The fact that we can actually, essentially communicate with the people in ancient Egypt, people in Rome and Greece, people in ancient Britain, people in New York in the 1920s who can communicate to us and change the way we think, and change the things that we believe. I think that books are special. Books are sacred. And I think that when you are selling books, you have to remember that in all the profits and loss, in all of that, you are treading on sacred ground.