Authors:
  • A great trick that I learned having worked as a screenwriter for many years, the way screenwriters work, is they break the project down into three-act structure: Act 1, Act 2, Act 3. I think that is a great way to break down any project, whether it's a new business or anything at all.

    "Special Interview with Steven Pressfield and Ishita Gupta". "Marketing Over Coffee" podcast with John Wall, www.marketingovercoffee.com. May 16, 2011.