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  • motivation is highest when the probability of success is 50 percent: We don't get involved if the task is too easy or too hard.

    Judith M Bardwick
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    Judith M. Bardwick (1995). “Danger in the Comfort Zone: From Boardroom to Mailroom--how to Break the Entitlement Habit That's Killing American Business”, p.63, AMACOM Div American Mgmt Assn
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motivation is highest when the probability of success is 50 percent: We don't get involved if the task is too easy or too hard. - Judith M Bardwick
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