Authors:
  • Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.

    "What Does Future Hold for Tech World, Apple Without Jobs?". "PBS NewsHour" with Jeffrey Brown, www.pbs.org. October 6, 2011.