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  • Marketing is not selling. Marketing is building a brand in the mind of the prospect.

    Al Ries
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    Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins
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Marketing is not selling. Marketing is building a brand in the mind of the prospect. - Al Ries
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