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  • The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

    "Steve Jobs: The Next Insanely Great Thing". Interview With Gary Wolf, www.wired.com. February 1, 1996.
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