Authors:
  • What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

    "What Makes An Idea Go Viral?". "TED Radio Hour" with Guy Raz, www.npr.org. March 4, 2016.