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  • There are pros and cons of experience. A con is that you can't look at the business with a fresh pair of eyes and as objectively as if you were a new CEO. Fire yourself on a Friday night and come in on Monday morning as if a search firm put you there as a turn-around leader. Can you be objective and make the bold change?

    "Avon CEO Andrea Jung's advice: Reinvent yourself". ABC NEWS interview, abcnews.go.com. June 14, 2009.