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  • If people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.

    "The Truth About How We Think". Interview with Jennifer Robison, www.gallup.com. March 20, 2012.