• The only people who can ever put ideas into context are people who don't care; the unbiased and apathetic are usually the wisest dudes in the room. If you want to totally misunderstand why something is supposedly important, find the biggest fan of that particular thing and ask him for an explanation. He will tell you everything that doesn't matter to anyone who isn't him. He will describe paradoxical details and share deeply personal anecdotes, and it will all be autobiography; he will simply be explaining who he is by discussing something completely unrelated to his life.