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  • The key is, no matter what story you tell, make your buyer the hero.

    Chris Brogan
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    Chris Brogan (2014). “The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators”, p.159, John Wiley & Sons
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The key is, no matter what story you tell, make your buyer the hero. - Chris Brogan
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