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  • If typography is calling attention to itself, it's taking that attention away from what the words are saying.

    Michael Bierut
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    "Interview with Michael Bierut — Typography, Modern Applications, and Timeless Communication Challenges". Interview with Kent Anderson, scholarlykitchen.sspnet.org. April 16, 2013.
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If typography is calling attention to itself, it's taking that attention away from what the words are saying. - Michael Bierut
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