• Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they're willing to pay, in a way that (4) satisfies the purchaser's needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.

    "The Personal MBA: Master the Art of Business". Book by Josh Kaufman, August 28, 2012.
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