William McDonough quote: Here's where redesign begins in earnest, where we stop trying...

Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.

William McDonough

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William McDonough, Michael Braungart (2010). “Cradle to Cradle: Remaking the Way We Make Things”, p.177, Macmillan

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Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good. - William McDonough

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