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  • European nations began World War I with a glamorous vision of war, only to be psychologically shattered by the realities of the trenches. The experience changed the way people referred to the glamour of battle; they treated it no longer as a positive quality but as a dangerous illusion.

    Virginia Postrel (2013). “The Power of Glamour: Longing and the Art of Visual Persuasion”, p.22, Simon and Schuster