Paco Underhill quote: Given the chance, people will buy from people who care.

Given the chance, people will buy from people who care.

Paco Underhill

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Paco Underhill (2009). “Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond”, p.91, Simon and Schuster

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Given the chance, people will buy from people who care. - Paco Underhill

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