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  • On the Internet, news is consumed a la carte. If someone shows up on the main page of a website and doesn't see anything of interest, they leave. This negatively impacts ad revenues. The solution on the Internet is to pack news websites full of things that will draw people in, regardless of whether they are news or not.

    "Fark's Drew Curtis On How "News" Isn't News". Interview with Brian Montopoli, www.cbsnews.com. May 23, 2007.